Kodak Ultramax 400

Kodak 400 is one of the cheapest and most underrated films available. You can find it at Walgreens in 24 frame rolls, but you’re better off buying 36 frame rolls online to save a little extra cash. It’s super warm and a little on the grainy side, which makes it perfect for broad daylight and flash photography - plus it gives the “retro film” look that people often use presets for.

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Box speed is 400, but cheaper films don’t maintain shadow detail well - so we recommend overexposing by a stop or two to get best results. You’ll get better colors and saturation - plus people won’t know you only spent $6.

METERED AT 200

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METERED AT 400

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As is the case with most films, we recommend metering at box speed when using flash.

METERED AT 400 w/ flash

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All photos were taken by Sam Street on a Leica M6 with a 50mm Summicron and a Contax T3. Thanks to Courtney Tipps for modeling.